Did you know frozen food can be just as nutritious—if not more—than fresh? Discover the benefits of frozen food and why it’s a game-changer for your kitchen.

Why Freezing is the Safest Way to Preserve Food

Freezing food is the safest way to guarantee a longer shelf life. It is a modern and secure way of preserving, a process refined over thousands of years. Freezing keeps the flavour and freshness of vegetables while retaining nutrients. Freezing is also a natural preservation process that does not need chemicals.

Frozen food stays in top condition in your freezer for months, so it can be as fresh as the day it was picked, caught, butchered, or cooked. Our chefs and nutritionists have created all our frozen ready meals to ensure the best taste while maximizing nutritional benefits.

Quality & Freshness: The Benefits of Frozen Food

Let’s start with the basics. Freezing food is a great way to preserve food in ‘fresh’ condition for days, weeks, or even longer—locking in more nutrients. Freezers are the closest thing to time travel we’ve invented. They slow the movement of molecules in the food, which puts ever-present microbes like bacteria into hibernation.

Stopping those microbes matters. When you see a pack of leafy greens going mushy in the fridge, it probably has been eaten and fermented by bacteria. Microbes like these are often harmless to humans after a meal has been cooked—but sometimes they can make us unwell. Either way, microbes can ruin an ingredient before you’ve had a chance to use it.

Heavy use of preservatives, genetic modification, and using the fridge can also help keep food edible longer. Still, nothing slows down time as effectively and naturally as a freezer. Our frozen ready meals, High-Protein Wraps, and Steam-Cooked Chicken Breasts are all blast-frozen at the peak of freshness. This ensures they’re at their very best for months in your freezer.

“I will never buy a raw chicken breast again! The steamed chicken breasts are so quick, versatile, and easy to prepare, juicy and tender with more flavour than your usual water-filled rubbish.”

Craig, Retail Customer

Reducing Food Waste with Frozen Meals

Because freezers keep food fresh, they help ensure that more of the food you buy gets eaten and less goes in the bin—only defrost what you need! Food waste is a big problem in the UK, even though households have managed to reduce the amount of food they throw away in recent years. Brits currently bin about 4.5m tonnes of food annually— worth £14bn. That’s about £700 wasted yearly for the average family. Making the most of frozen food could reduce this by more than 40%.

If you have food that looks like it might be on its last legs, consider freezing it to avoid wasting it. Just be sure to check that the item is suitable for freezing beforehand—some foods can’t be frozen at home because of how they’ve been made or stored. Of course, you could buy long-lived frozen meals to begin with! Our Ready-Cooked Chicken Breasts will also be kept in the fridge for three days after defrosting!

“Pots O Gold really are a breath of fresh air. Genuinely healthy, top-quality ingredients, crunchy veg so tasty and so easy. I always have one of these in the freezer.”

Louise, Retail Customer

Managing Nutritional Intake with Frozen Foods

For people setting out on a weight-loss transformation, one of the key benefits of frozen meals is that the packaging will often tell you strictly which ingredients and nutrients are contained in the food. Knowing precisely what is included in a meal is crucial when trying to improve your health through a change in diet. When you’re fully aware of what you’re eating—your ‘nutritional intake’—you can follow a diet plan to the letter. With ‘fresh’ ingredients, there’s always an element of blind hope involved.

Enjoy Seasonal Foods Year-Round with Freezing

Freezing is a great way to make sure you can eat seasonal foods at any time of year. Some foods are cheaper, better quality, or more available during certain seasons. Think of things like berries, peaches, pumpkins, and other squashes. Many seasonal foods are suitable for freezing with proper preparation (e.g., patting berries dry to remove excess moisture). Your freezer is the key to tasting your favourite flavours all year long.

“Just can’t beat these chicken breasts. I’d never be able to cook them to be so juicy. Delivered quickly, a price much lower than supermarkets, well packaged, just defrost and eat.”

Jonathan, Retail Customer

Convenience: The Ultimate Benefit of Frozen Food

Healthy favourites, always available, right when you need them. Helping you to regain time and ease the pressures of a busy lifestyle by grabbing a ‘peace of mind’ filled meal right from the freezer.

“Ready in 6 minutes, a great selection of flavours and nutritionally balanced, absolutely perfect if, like me, you lead a busy lifestyle and don’t have time to prep your food.”

Gregg, Retail Customer

Are There Any Downsides to Freezing Food?

Most bad experiences with frozen food happen because the cook doesn’t properly defrost or heat the food (or the food wasn’t very nice to begin with). When an ingredient is not defrosted for long enough, the outside might seem fully thawed—but the food remains frozen on the inside. If you’ve ever had a dodgy meal at a restaurant where the middle of the dish is cold, this could be why!

Some celebrity chefs are critical of frozen food. You’ll hear them say, “Using frozen meals is lazy,” or “You can’t guarantee the quality.” But the proof is in the pudding. Even Gordon Ramsay, who is an outspoken critic of frozen meals, has reportedly used frozen meals to save space at some of his restaurants. From our perspective, we and our customers are pretty chuffed with the quality of our frozen meals, from our flavourful Pots O Gold to our tasty, protein-packed Signature Meals. And cooking a frozen meal doesn’t mean you’re lazy—it probably just means you’ve got a lot on your plate.

Ready to experience the benefits of frozen food for yourself? Shop our frozen meals now and enjoy their convenience, freshness, and nutrition!