Our Story

Our Mission: To be Britains best loved healthy frozen meal solution

A word from our founder, Craig Allen

I want to tell you about me, the Craig who dropped out of university to chase a new dream. In 2012 I explored an idea that Steam Cooked Chicken would be great for students and gym-goers to make healthy eating, easier.

I started each day by loading up 3 freezers into the van and a box full of stickered-up gold bags. I would drive across the M62 to Manchester every day and pick up 225 bags of chicken (all that I could fit in the freezer compartment of the van) and then drive to deliver the bags to a stockist that had ordered them.

All whilst scouting out 4/5 new stockists that I would pop into en route, trying to build my milk round. Some days I would be out 18 hours a day just driving the country at 56mph but I knew it would be worth it once we built the foundations.

GSN in a nutshell

GSN established itself as a market leading health brand through a network of gyms and leisure centres – 2020 allowed us to expand our customer portfolio reaching out to and hearing from a diverse range of GSN stockists.

These now include but are not limited to emergency service stations (Police, NHS, Fire stations and blue light hubs), universities, micro markets, garage forecourts, butchers, coffee shops, corporate and business accounts along with professional sports teams.

All have unique and engaging customer demographic with the common need and demand for healthy, high protein whole foods – which GSN provides.

GSN from the Beginning...

2012 Birth of Gold Standard Nutrition

Craig’s lightbulb moment of bringing Steam Cooked Chicken to break through the meal prep market

2014 Pots of Gold Launch
2014 Reached 100 stockists
2015 Moved to third party pick and pack coldstore
2016 Launched the now famous Katsu Curry
2017 Reached 250 stockists
2018 First online retail listing
2019 B2C sales matched wholesale revenue for the first time
2020 1 Million meals sold!
2021 Moved to Europe’s largest coldstore
2022 10 year anniversary celebrated with a rebrand
January 2023 Catering at Crossfit events around the UK
May 2023 Introduced two new manufacturing sites
June 2023 Launched GSN subscriptions
October 2023 Launched GSN Protein Wraps
November 2023 7.5 Million meals sold!

Our best sellers

4 x Signature Meals
£27.96
8 x Signature Meals
£55.92
10 Meal Bundle
£39.90 £37.50
14 Meal Bundle
£55.86 £52.50
32 Meal Bundle
£127.68 £113.49
60 Meal Bundle
£239.40 £199.99
6 Protein Wrap Bundle
£17.94 £16.00
14 Protein Wrap Bundle
£41.86 £36.99

Welcome to our new website! We're still perfecting the recipe, but if you need us in the meantime, you can reach us at info@mygsn.co.uk